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Reading a residential development: what 65% pre-sold actually means

By Rafael Fernandes · 03/04/2026 · 7 min read

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Pre-sales aren't a vanity metric. Here is how to read them — using Bouça Ribas as the working example.

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Pre-sales are the closest thing a residential development has to a credit signal — they are the local market underwriting the project before the bank does.

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